Wal-Mart's Sustainability Initiatives


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Case Details:

Price:
Case Code : BECG074 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Sustainability / Corporate Social Responsibility
Case Length : 17 Pages
Period : 2005-2007
Organization : Wal-Mart Stores Inc.
Pub Date : 2007
Teaching Note : Not Available
Countries : USA
Industry : Retailing

Abstract:

This case is about the sustainability initiatives adopted by Wal-Mart Stores, Inc. (Wal-Mart), the world's largest retailer. Wal-Mart had begun to focus on environmental sustainability issues in 2005.

The company planned to review its business activities and implement changes so as to conserve energy, use more renewable sources of energy, recycle waste, and sell more organic products at its stores. Many environmentalists appreciated Wal-Mart's intention to become a fully environmentally sustainable business entity given the influence it had on consumers, suppliers, and employees.

However, some critics felt that this was an attempt at greenwashing as Wal-Mart was faced with stagnant sales in the US market and a declining image. The case discusses the likely challenges for Wal-Mart with regard to the implementation of these initiatives.

Issues:

» Understand the issues and challenges faced by Wal-Mart with regard to its sustainability initiatives

» Understand the reactions of consumers, analysts, and critics to Wal-Mart's sustainability initiatives

Contents:

  Page No.
The Bentonville Giant Goes Green 1
Background Note 2
The Green Strategy 4
Future Outlook 10
Exhibits 11

Keywords:

Wal-Mart Stores Inc, Retail Industry, Environment Management , Corporate Social Responsibility, Greenhouse gases, Global Warming, Climate Change, sustainable value networks', experimental stores, Sustainability Technology, Customer, Supplier/ Vendor, Supply Chain, Organic Products, Employee

The Bentonville Giant Goes Green - Next Page>>

 

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